Logo creation has to be one of our favourite design challenges. Although small, a logo has to work on a larger scale too. It needs to capture something important about the essence of a business. It should be versatile enough to be used across the full range of media, and future proof so that it won’t date too quickly. It should also be appropriate for your audience, and ideally it should tell them what you do.
Summing up a business in an icon isn’t an easy task – that’s why we love it!
